Breathtaking building. Great measure of book storages. The joy of discovery and the children’s dreams of the world where writers never stop talking with you. This concept of rebranding reflects openness, solemnity and enormousness of the Russian State Library. The leading metaphor for new brand image is the museum island. In this way, the Library becomes a part of the city and a “place of power”.
CREDIT
- Agency/Creative: Maria Vishnyakova
- Article Title: Russian State Library
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Graphic Design, Identity System, Product Architecture, Rebranding, Research, Structural Design, Tone of Voice
- Industry: Public Utility
- Keywords: Rebranding, Brand, Library, Russian State Library, Typography, Graphic Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
