• Project

  • Region

  • Industry

Russian Maximum Vodka Label Design

Russian Maximum Vodka Label Design

“Russian Maximum” – vodka with a character that sweeps away all obstacles, from a country where they walk in a big way.
She is charged with the power of the wild, ready to break free.
The key character of the label is a mystical image of a man with a bear’s head. This character symbolizes the inner energy of human nature.
The second most important symbol is the Uruz rune with the inscription “inner strength” – this is the symbol of the Elder Futhark, which is associated with thunder and storm.
It denotes strength, speed, powerful potential and indicates unexpected changes. This sign reminds that everything ends sooner or later, however, the end is always the beginning of something new. The rune advises moving forward without creating obstacles for yourself.
Don’t be afraid of change and let go of the past. Make an effort to accelerate the transition to a new reality.
Since the time of the ancient Celts, the Uruz rune has symbolized an immense primitive power. It is believed that this particular symbol represents the force that fills Chaos, which became the basis of all life on the planet. The tribes of the ancient Scandinavians designated this state of protmatter Ginungagap.
If you look at the descriptions in the mythology of various peoples, then you can immediately recall the world that Marduk created from the body of the murdered Tiamat. The Sumerians called her the Goddess of the Dark Waters of Primordial Chaos. This variation is described in detail in the ancient epic Enuma Enlish.
Label material: wine self-adhesive paper. Print technology: flexography.
Post-print finish: foil stamping.

CREDIT

  • Agency/Creative: Aleksei Poteichuk
  • Article Title: Russian Maximum Vodka Label Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Art, Brand Creation, Brand Design, Branding, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle, Wood
  • Industry: Food/Beverage
  • Keywords: vodka, label design, bear, rune, mystic, custom type, alcohol, beverage

  • Credits:
    Designer: Aleksei Poteichuk
    Illustrator: Andrey Kokorin
    Creative manager: Zhanna Chubarova

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
13
Good
Vote
5
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
11
Good
Vote
4
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
9
Good
Vote
5
Bad
Vote
1