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Run for the Hills Creates a Bold Yet Whimsical Identity for Its New Sub-brand Miscellany

Run for the Hills Creates a Bold Yet Whimsical Identity for Its New Sub-brand Miscellany

Award-winning interior design and branding studio Run for the Hills launches a sub-brand Miscellany and creates the visual identity and graphics in-house.

Miscellany is a new, high-style online interior design service priced at welcomingly affordable rates. Renowned for its fresh, modern, and edgy signature style, the agency has designed some of the UK’s hottest restaurants and bars, and scores of stylish private homes.

Miscellany, the studio’s new diffusion service, allows the design team to work quickly over Zoom with clients on smaller, more contained projects, meaning they can offer their creative expertise at a lower cost. Which makes it perfect for those who might ordinarily think they can’t afford an interior designer. The studio’s graphics team has been careful not to sacrifice the “Brit Cool” vibe of the Run for the Hills mothership, but Miscellany is distinctive enough to stand on its own.

Rather than commissioning illustrators, Miscellany’s brand identity has been sketched and drawn in-house, and it includes a website and logo design, typography, illustrations, animations, and playful tone of voice that breathe life into the new service. The new visual identity was a team effort and overseen by Chris Trotman, Founder and Design Director at Run For The Hills.

Chris commented: “We wanted Miscellany to be really creative and graphic as a brand, with its own unique illustration style. Something free and loose that had a sketchy feel to it, but still crisp and tailored. Quick, but not rushed. There’s something whimsical about the illustrations, shot through with a touch of femininity, but not overtly so.”

The website was created through the web design tool Webflow and Run For The Hills collaborated with the multi-talented visual developer Daniel Drabik (Buck Rabbit) to bring Miscellany’s web design to life interactively. The logo style is sleek and sophisticated, giving the site an editorial feel, almost like a fashion magazine. The typography font used throughout the copy is Ambroise, which is feminine and dainty in the thinner cuts, but in the bolder sizes it has attitude and personality.

The name points to the secrets of what interior designers do to create magic in a space. Miscellany perfectly captures what the studio does when it takes what looks like a miscellaneous collection of items (wallpapers, paint swatches, lamps, rugs, and furniture) and then puts them together in unique ways to create something special. The idea for Miscellany comes from the definition of the word – centred around us curating a collection of different items for clients in cool, unexpected and stylish ways – creating a Run For The Hills ‘Miscellany’ of gorgeousness.

Anna Burles, Founder and Creative Director at Run For The Hills added: “Our premium full service interior design projects are complex and take months or even years of intensive design detailing to plan, execute and finish to such a high standard. But that in-depth service has a cost and we have had to turn down so many prospective clients who don’t necessarily have those kinds of budgets or who don’t need that full-house design. We decided to create the Miscellany service which is more efficient for us to run and deliver, which means we can offer our expertise to people who love our style but don’t have a big budget.”

CREDIT

  • Agency/Creative: Run For The Hills
  • Article Title: Run for the Hills Creates a Bold Yet Whimsical Identity for Its New Sub-brand Miscellany
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Global
  • Project Deliverables: 2D Design, Animation, Brand Creation, Brand Design, Brand Identity, Illustration, Logo Design, Typography, Web Design
  • Industry: Real Estate
  • Keywords: Brand Identity, Illustrations, Animations

  • Credits:
    Branding agency: Run For The Hills

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