Colledolce Wines.
Located in the heart of Etna, where the soul of the volcano meets the elegance of wine.
A brand undergoing a complete redesign: logo, packaging, and visual identity.A project that honors tradition and brings it into the present,
with precision and consistency.

The restyling of the logo and labels stems from the desire to renew the brand’s image while maintaining the values ​​that have always defined its identity: authenticity, quality, and a connection to the local area. The new design interprets our history in a contemporary way, creating a harmonious balance between tradition and innovation.
The new labels have been designed to highlight the uniqueness of each wine through a clearer visual hierarchy, a refined color palette, and materials that enhance the perception of quality. Graphic details, textures, and finishes contribute to conveying, at first glance, the personality and style of each wine.

This restyling represents not only an aesthetic evolution, but a true strategic step, designed to strengthen the brand’s positioning and offer consumers a visual experience consistent with the product’s excellence.

From a production standpoint, the project involved the use of specialty papers, premium finishes, and advanced printing techniques—such as embossing, debossing, hot foil stamping, and selective varnishing—to enhance the product’s perceived quality and create a tactile experience consistent with the brand’s positioning.

The restyling was also developed with industrialization needs in mind, with graphic solutions optimized for high-volume reproducibility, reduced variants, and alignment with automatic labeling processes.