Brief
The brand is called “Rrugëve” (eng. “Roads”). This name represents the roads that take the author through different countries. The brand presents the show, the format of which is to promote different cities and part of it is the 24-hour challenge without money. Through it, the hospitality and readiness of the citizens to receive the author without money is tested. At the end of the day, a guest house is required where the author has to sleep in a family.

This show is broadcast once a week, on Klan Kosova TV.

Solution
According to the questioner in the brief from the show’s author, the request was to have a friendly logo, very vivid in terms of colors (due to the nature of the show), a harmonious and recognizable typography on TV for its viewers.

We started the logo by experimenting first with the typography (handwriting) of the logo. The mission was for the symbol to be integrated within the logo as a whole, since the anatomy of the letter “R” inspired us to create the legs first, to make a living “R” that walks in nature or in different cities. After we managed to solve it visually, we experimented to give the letter “R” even more the identity of a traveler, by placing a stick-blanket in his arms.

Overall, the logo looks very attractive, with colors that represent the day and night life that the author of the show experiences in every country he visits, and transmits them to his audience.