Royal Vapes is the first vaping shop located in the city of Guayaquil – Ecuador. For the project, the development of the brand was structured inspired by a premium and royal look and feel, with a solid and representative iconography, considering all the elements that surround the vaping activity. The typographic and chromatic elements are also an essential part of communication, also delivering tangible and intangible values to brand communication.
In addition to the creation of the brand, the packaging concept was also developed and its implementation in case the brand markets its own vape juices. As other elements that were developed were communication for social media, corporate stationery, shopping bags, custom vapes pens, t-shirts, among others.
The powerful icon of the crown gives a lot of value to the visual imaginary of the brand, as this being a distinctive icon, a small detail that certifies quality and defines a premium experience.
CREDIT
- Agency/Creative: RWDSGNR
- Article Title: Royal Vapes – Vape Shop
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Chile
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Research, Retail Brand Design
- Industry: Entertainment
- Keywords: Vape, Packaging, Crown, Royal, Juices, Color, Font
