“Welcome to Royal Pineapple Brewing Co., where the spirit of Hawaii meets the art of craft beer. Since 2016, we’ve been brewing up a storm with our signature pineapple-flavored beer, made from the freshest island ingredients. Our logo is a nod to both our tropical roots and our love of beer – a playful combination of a pineapple, leaves, and frothy foam. With every sip, you’ll be transported to the sunny shores of Hawaii, where good times and great beer are always on tap. So come join us for a taste of paradise, and experience the Aloha spirit in every bottle.”
This concept emphasizes the unique selling points of Royal Pineapple Brewing Co – their Hawaiian origins, their signature flavor, and their playful logo – while also capturing the overall vibe and atmosphere of the brand. The tone is upbeat, cheerful, and inviting, inviting customers to join in the fun and experience the laid-back vibe of Hawaii in a bottle.
The logo feature a stylized pineapple at the center, with a crown of leaves at the top. The leaves are depicted in shades of green. Between leaves and pineapple, there is a frothy layer of beer foam, depicted in white to create contrast against the dark green of the leaves.
The pineapple itself is depicted in a bright, cheerful color such as yellow, with shading to add depth and dimension. The shape of the pineapple is simplified and stylized, giving it a more modern and minimalist feel.
Overall, this logo concept is designed to be clean, modern, and visually striking. It incorporates all of the key elements of the brand – pineapple, leaves, and beer foam – in a way that is both sophisticated and playful.
CREDIT
- Agency/Creative: Sanjin Halilovic
- Article Title: Royal Pineapple Brewing Co
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bosnia and Herzegovina
- Agency/Creative City: Sarajevo
- Market Region: North America, Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Logo Design, Packaging Design
- Format: Bottle, Can
- Substrate: Glass Bottle, Plastic
- Industry: Food/Beverage
- Keywords: royalpineapple logo brandidentity packaging beer craftbeer visualidentity sanjinhalilovic
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Credits:
Graphic Designer: Sanjin Halilovic