” Naturnua is a specialized cosmetics brand for professionals in the beauty sector: beauty centers, spas, masseurs or physiotherapists. The need was to articulate a solid identity capable of being recognizable in more than 180 references distributed in a total of 18 product ranges.
The first step was to address a radical renewal of the logo, eliminating existing graphical redundancies about the sustainability of its activity, and focusing efforts on typographic work. From there, the challenge was to create a pattern capable of being structured with minimal variations between product lines, establishing easily hierarchies that would guide the reader in a functional way.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
