Rosé Organic Wine Designed by RPD Design
Rosé sparkling wine has a different feature compared to traditional sparkling wines. It´s more cheerful, relaxed, easy-going, a little sweet. In other words, this type of sparkling wine, due to such particularities, requires a special touch in its visual identity. In this way, the design for Jorge Mariani pursuits these sensations in a unique and colourful design. The design proposes an abstract representation of all the elements that make this Rosé special – the family farmer, the grapes, the mountains at the region, the organic origin, and the finished champagne glass. Bringing the feeling of a modern art signed by Jorge Mariani, and inviting the consumer to celebrate a happy moment.
CREDIT
- Design Agency: RPD Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Rosé Organic Wine Designed by RPD Design
- Brand / Project Name: Jorge Mariani Organic Sparkling Wine
- Strategic Deliverables: Brand Strategy
- Design Deliverables: Packaging Design, Illustration, Branding
- Location: Brazil
- Market Country: Brazil
- Market Region: South America
- Product Category: Wine
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
