Rosé sparkling wine has a different feature compared to traditional sparkling wines. It´s more cheerful, relaxed, easy-going, a little sweet. In other words, this type of sparkling wine, due to such particularities, requires a special touch in its visual identity. In this way, the design for Jorge Mariani pursuits these sensations in a unique and colourful design. The design proposes an abstract representation of all the elements that make this Rosé special – the family farmer, the grapes, the mountains at the region, the organic origin, and the finished champagne glass. Bringing the feeling of a modern art signed by Jorge Mariani, and inviting the consumer to celebrate a happy moment.
CREDIT
- Agency/Creative: RPD Design
- Article Title: Rosé Organic Wine Designed by RPD Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Strategy, Branding, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation