Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahlău Massif – one of the most iconic mountains in Romania. The whole area around the mountain is a popular tourist destination with Lake Bicaz right next to Ceahlău National Park, Bicaz Gorge and Red Lake also close by.

The task was to create a visual identity that is connected and identifies with the mountain and the surrounding area – something minimalist, unique & local. The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock – the shape of the letter flows like a signature and is complemented by the elegant wordmark.

The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks – the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain. The different colors used for each label represent the main ingredient used in the distilling process. A seal is applied over the wooden bottle cap – the design of the seal follows the style of the label with the logo symbol on the top side. The shape and color of the bottles were specifically chosen to enhance and complement the labels.

The gin is produced in small batches and once the bottles have been labeled a note is attached with the type of ingredients foraged/used and with the alcohol volume, bottle & batch number handwritten.