The ROCCA Mid-Autumn Giftbox is a set of 2 cookie boxes with traditional chinese style pairing with modern european flavour, featuring the idea of old meets new, and east meets west.
We used 2 types of traditional paper and color palette for the package: English conqueror texture paper in inky jade color for tea collection and Oriental Earth paper in coral red color for foral collection, to express the theme and the flavour in the design.
CREDIT
- Agency/Creative: WWAVE DESIGN
- Article Title: ROCCA Mid-Autumn Gift Box
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Box
- Substrate: Metal, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
