Roca is a microbrewery located in Pelotas – RS and produces very intense, aromatic and tasty craft beers. The brand’s concept is based in mystical elements and a kind of raw and handmade looking, taking care of every detail.
My task was to create a very consistent and strong visual system for the brand and its products. For this reason, illustrations became the base of the project and each character represents the idea behind the recipe and sensations that each beer brings to the consumer.
- Agency/Creative: Felipe Holman - Graphic Design
- Article Title: Roca Microbrewery Label Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper