“Neon Penguin is a new range of boozy after dinner delights successfully combines real alcohol with luxurious ice cream. Focusing on the taste of bold cocktail favourites, we developed the brand name ‘Neon Penguin’ and a striking after-hours design to fit. The result is an identity and pack design that fuses indulgent adult cues, with a tongue in cheek playfulness that’s right on brand. Proof that dessert at home doesn’t have to be boring.”
CREDIT
- Agency/Creative: Robot Food
- Article Title: Robot Food – Neon Penguin
- Project Type: Packaging
- Format: Pot
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
