“Les Délices de Michèle are wild and original and feature local Quebec berries as their key ingredients. A combination of illustrations, watercolors paintings and photographies are used to express the brand warmth and whimsical attributes. The berries, unique in their kind, have been put forward in a humorous context, they become huge and sometimes turn into air balloon, spaceship or giant bubbles… highlighting their uniqueness.”
CREDIT
- Agency/Creative: Robin Kurtz and Chez Valois
- Article Title: Robin Kurtz, Chez Valois – Les Délices de Michèle
- Project Type: Packaging
- Format: Jar
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
