Roberto Núñez Studio Creates Packaging Design for Perfeccionista Limited Edition Premium Wine
Perfeccionista (Perfectionist) is a single-estate wine with limited production that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
- Design Agency: Roberto Núñez Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Roberto Núñez Studio Creates Packaging Design for Perfeccionista Limited Edition Premium Wine
- Brand / Project Name: Perfeccionista. Bodega Davide.
- External Design Credits: Strategist, Creative Director, Art director, copywriter: Roberto Núñez
- Production Credits: Assistant production: Ángel Tello; Printers: Avenadecor / IPE
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Experience
- Location: Spain
- Market Country: Spain
- Market Region: Global
- Product Category: Wine
- Consumer Packaging Format: Bottle, Case
- Consumer Substrate / Material: Glass Bottle, Pulp Paper, Wood