Elsewhere: liquor is the art of time and space. Grain is reborn into wine due to time; space is due to differences in production areas. Drinkers can follow the clues of the wine aroma and imagine that rice is blooming and bearing fruit on other lands; and while slightly tipsy, they can see birds falling in love in the rice fields. Deer running in the mountains.

This is a liquor that is in line with the drinking habits of Chinese people. Its name is “Elsewhere” – it comes from the experience that drinking brings to people, and the wonderful feeling of traveling to a distant place brought by being tipsy. The packaging is inspired by Chinese landscape paintings, with mountains as the main visual element. The combination of the two-volume bottles is reminiscent of the rolling mountains, with strolling deer and soaring cranes in the mountains. The bottle shape is simple, fashionable and It is also rich in traditional Chinese aesthetic taste. This wine is only sold in boxes of two bottles or three bottles. The front cover of the outer box is made of highly transparent PVC material. The transparent material of the front cover and the white moiré printed on the bottom create a joint effect with the bottles in the box. The beauty of Izumo Mountain’s mist perfectly expresses the feeling that this wine wants to convey to customers.
Jianli Grain and Wine Co., Ltd. is a characteristic enterprise in Jianli County, Jingzhou, Hubei Province, whose main business is the production of the local folk historical product “Jianli Grain and Wine”. The company owns “Jianli Grain and Wine”, “Jianli” and “Shuibian Town” and other three series of registered brand trademarks.
Jianli is located in the Jianghan Plain. It has been known as the “granary” since ancient times. It has more than enough grain every year. To this day, it is still the largest rice producing area in China. After the Battle of Chibi in the Three Kingdoms, the seven counties of Jingzhou were divided up by Liu Bei, Sun Quan, and Cao Cao. Later, Liu Bei borrowed Jingzhou Nanjun from Sun Quan. This is the “Liu Bei borrowed Jingzhou” in history. Jianli belongs to Nanjun and is Liu Bei’s back garden. All supplies of Liu Bei’s troops and horses come from this. At that time, the central area of Jianli was lined with shops and bustling fishing markets. The breweries in the town were also increasingly prosperous, and a unique process of fermentation using lotus leaves in a pond was formed. With abundant high-quality rice and the unique “lotus leaf pad pond” fermentation process, Jianli’s grain wine is famous in the three countries and has become a famous product.
The country is still there, and the sunset is red several times. Jianli Liangjiu has witnessed the triumph and loneliness of countless heroes. By the end of the Republic of China, Jianli grain and wine were still a common drink for famous families in the Central Plains and wealthy families in the south of the Yangtze River. But perhaps it is the fate of history. With the disintegration of the Republic of China and the rise of Sichuan wine and Guizhou wine, Jianli Liangjiu was gradually forgotten by the times. But if a pearl is left in the wild, its luster will become more true.