GMR is a joint venture between the companies Gaw Capital and Maoneng, from Hong Kong and Australia, respectively. GMR operates in the renewable energy sector in
Australia, with the purpose of improving the quality of life of future generations through sustainable energy operations.
To bring more credibility, a more modern look and differentiate ourselves from the competition, we brought blue colors and clean communication. The standardized language was more serious and institutional, given the total focus on communicating with the country’s most governmental sectors such as the state and federal governments, engineering companies, financial consultancies, among others.
As a result, we had a brand that expresses confidence and uses forward-thinking language, bringing a very strong perception of value.
CREDIT
- Agency/Creative: Ritter Studio
- Article Title: Ritter Studio Transforms GMR with Fresh Identity for Renewable Energy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Palhoça
- Market Region: South America
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Graphic Design
- Industry: Energy
- Keywords: energy, Energia Solar, solar system, Sustainability, branding, brand identity, Brand Design, Sustainable
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Credits:
Branding: Mateus Ritter
