Áccora is a pioneering company in executive projects in Brazil, which arose from a great market opportunity, where its specialised workforce was needed in a market full of companies ready for consumption.
With extensive experience in visual communication, Áccora understands its audience and knows how its solutions in executive projects are an essential complement to any type of project developed by companies in this sector.
Agility, assertiveness and practicality are some of Áccora’s characteristics, which now has a consistent market strategy to reinforce this positioning.
For this project, we developed the entire brand platform thinking about differentiation strategies that would make Áccora the market leader and recognised as a pioneer in the subject. We aligned service, experience, brand voice and guidelines that contributed to this positioning being perceived.
For the visual identity, we opted for a more serious and sophisticated language, which conveyed all the credibility the company needed to occupy this place in the market.
CREDIT
- Agency/Creative: Ritter Studio
- Article Title: Ritter Studio Elevated Áccora’s Brand Identity to Market Leadership in Executive Projects
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Palhoça, Florianópolis
- Market Region: South America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy
- Industry: Construction
- Keywords: branding, brand identity, visual identity, construction, logo, logo design
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Credits:
Ritter Studio: Mateus Ritter
