A rising tide lifts all boats. We’ve all heard this phrase before, but in a moment like this, it’s taken on a new meaning for our brewery and the entire craft beer community.
The seeds of this collaboration mix pack were planted in the fall of 2019 as we began discussing how to mark the 35th anniversary of our brewery and what this milestone meant to us. As one of Canada’s first craft breweries to open in the mid 1980’s, we’ve seen a lot of changes in the craft beer world, but the one constant throughout the years has been the incredible community of craft beer drinkers and brewers.
Our industry has grown up together and we wanted to showcase the creativity, collaborative spirit, and shared history that define independent craft beer in Ontario. So we decided to team up with four trailblazing Ontario craft brewers to create a series of unique collaboration beers. And then, a global pandemic brought almost everything to a standstill.
At a time when everyone was being asked to stand apart, we found new ways to come together. We forged ahead, moving our recipe development and brew days to video calls, and did our best to adapt to this strange new physically distant world. We also wanted to find a way to help support the hospitality industry who’ve been hit hard during these challenging times.
We decided to join forces with SaveHospitality.ca, an advocacy group made up of over 1,000 + independent restaurants across Canada to help raise awareness about the challenges facing the hospitality industry. A portion of the proceeds from each mix pack sold will go to support Ontario small businesses and workers in the hospitality industry.
CREDIT
- Agency/Creative: Gordon Auld
- Article Title: Rising Tide Collaboration Mix Pack Branding by Gordon Auld
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Creation, Graphic Design, Illustration, Packaging Design, Photography, Product Naming
- Format: Can
- Substrate: Plastic