Nutranelle Brand and Packaging Redesign
Nutranelle is a wellness brand on a mission to make feeling good easy. Founded by fitness enthusiast Janelle Babka, the brand was born out of a personal need: clean, crave-worthy supplements made with real ingredients and zero unnecessary junk. With a focus on protein powders and pre-workouts, Nutranelle’s lineup is designed to support your goals without compromise. No fillers. No fluff. Just effective, feel-good nutrition made to fit real life and help you move through your day with energy, strength, and confidence.
When they came to us, the Nutranelle team was ready to level up and build a brand that felt as fresh and fun as the products themselves. We developed a bold identity system rooted in their vibrant, friendly personality. From the signature diagonal split on every pack to playful, hand-drawn illustrations inspired by real ingredients, every detail was made to stand out and spark joy. We designed a flexible system that makes it easy to navigate the lineup, whether you’re powering up for a workout or reaching for a daily protein boost.
Beyond packaging, we brought the new identity to life across digital touchpoints including Nutranelle’s website, Amazon storefront, and social platforms. The system was built to be cohesive, intuitive, and scalable, giving the brand the tools it needs to grow with consistency and clarity. The result is a fresh, energizing brand that invites customers in, builds trust, and makes wellness feel like something you’ll actually look forward to.
CREDIT
- Agency/Creative: Riser
- Article Title: Riser Energizes Nutranelle With a Fresh Brand and Packaging Redesign That Redefines Wellness Retail
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Juan
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Logo Design, Packaging Design, Web Design
- Format: Jar
- Industry: Food/Beverage
- Keywords: branding, branding design, brand design, rebrand, rebranding, packaging, packaging design, food packaging, cpg, brand identity, visual identity, identity design, graphic design, supplements
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Credits:
Co-founder & Designer: Camila Drozd
Co-founder & Designer: Paul Marcucilli
Photography: Wonderkind
