After 8 years in the textured hair industry, the founder of Naturally Drenched wanted to launch a product line to promote texture inclusivity, in addition to being vegan and eco-conscious. Offering salon-quality treatments, tools, and hair care kits, Naturally Drenched makes loving your textured hair totally fun and easy.

“Naturally Drenched came from my desire to create a name for a product that resonates with the actual results the product provides. Curly girls often struggle with issues of hydration, and I wanted the product name to speak to optimal hydration, and the idea of healthy moisturized curls. The work created at my salon, and the product line all are born from the passion and dedication I have to create a global world of curls. Naturally Drenched is a simplified luxury salon quality hair care system for every curl pattern. It is also meant to be as low waste as possible, and to be just as good for the environment, as it is for our customers’ hair. My mission is to create a complete system of products, while also creating a brand that helps establish a personalized healthy hair care routine for our customers at the time of purchase, while helping them achieve their hair care goals.”
Jamila Powell, Founder

Looking to turn up the volume and create an original stand-out look, we selected fresh color combinations coupled with striking graphics. A custom monogram with an integrated wave graphic reflects a love of curls as well as the product’s hydrating benefits, all while ensuring the Naturally Drenched brand looks bold on everything from stickers to social media, despite the challenges of a longer brand name. A mix of satin and metallic finishes bring just the right level of sophistication for a look that shines quality, while remaining fun and everyday.

Within days of launching, Naturally Drenched and its branding earned the praise of both the industry and influencers with features in Allure, Fashionista, Byrdie, Spa & Beauty Today, Sheen Magazine, and Good Morning America.