“Personal project. A new approach to premium chocolate packaging, where the images of chocolate on a chocolate pack, or the excess of information are not welcoming. Consumers are oriented in a simpler and easier way. A bold color block on the bottom of the pack shows the variety and a quality seal gives reassurance. Everything else is superfluous.”
CREDIT
- Agency/Creative: Ricardo Oliveira
- Article Title: Ricardo Oliveira – Dark & White Chocolate (Concept)
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
