Overview: Trot, a pioneering tech company in the equine industry, is dedicated to providing advanced solutions for both horses and riders. From enthusiasts to professional clubs, Trot serves a diverse clientele, committed to being their trusted partner in every step of their equestrian journey. With a focus on regulatory compliance and alignment with government standards, Trot aims to fill crucial gaps in the equine industry, ensuring the highest level of quality and integrity in its operations.

Colors: Drawing inspiration from the fascinating transformation of horse colors, Trot’s color palette reflects the diversity and beauty of equine hues. Incorporating shades reminiscent of the four famous horse colors, alongside an accent color, the palette captures the essence of Trot’s mission to embrace diversity and innovation.

Typography: Consistency in presentation is paramount for Trot, which is why careful consideration has been given to typography. With a need to cater to both Arabic and Latin languages, Trot utilises a universal type of animation that stays true to the brand’s essence while ensuring seamless integration across all communication channels.

Motion Principles: Trot’s motion branding is guided by two key principles: precision and dynamism. Reflecting the accuracy and reliability of Trot’s tech solutions, precise movements characterise the brand’s animations, with machine-like easing for a smooth and impactful visual experience. Meanwhile, dynamism embodies Trot’s adaptability and innovation, with interactive transitions that engage audiences and maintain consistency across mediums.

Logo Animation: The animation of Trot’s logo encapsulates both precision and dynamism, bringing the symbol to life with energy and movement. Animated in two stages to create anticipation and generate interest, the logo animation is versatile, seamlessly integrating Arabic and Latin scripts for maximum impact across global markets.

Through meticulous attention to detail and a commitment to excellence, Trot is revolutionising the equine industry, one innovative solution at a time.