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Revitalizing Tradition: A Visual Identity for Agricultural Institute Osijek

Revitalizing Tradition: A Visual Identity for Agricultural Institute Osijek

Agricultural Institute Osijek, is a prominent research institution located in Osijek, Croatia. Specializing in agricultural research and development, the institute plays a crucial role in advancing agricultural practices, enhancing crop varieties, and promoting sustainable farming methods. Through innovative research initiatives, it aims to address challenges in the agricultural sector, foster technological advancements, and contribute to the overall improvement of agriculture in Croatia and beyond. The institute collaborates with national and international partners, engages in technology transfer, and provides valuable expertise to support the growth and sustainability of the agricultural industry.

The evolving logotype integrates key symbols: eight seeds representing diverse crops under research, with a central wheat seed emphasizing the primary focus, and a wheat stem reflecting expansive fields. A book icon signifies the institute’s commitment to research and education.

The color palette, comprising vibrant yellow and deep dark green, extends beyond mere aesthetics. It serves as a deliberate attempt to convey optimism and a connection to nature, resonating with the institute’s commitment to environmental sustainability. An expanding icon set, aims to visually represent the diverse branches and locations affiliated with Agricultural Institute Osijek.

This comprehensive rebranding effort seeks to strike a harmonious balance between tradition and modernity. The objective is clear: to ensure a visually cohesive representation that echoes the institute’s dedication to advancing agricultural excellence and sustainability.

CREDIT

  • Agency/Creative: Mauro Cilić Dalmatin
  • Article Title: Revitalizing Tradition: A Visual Identity for Agricultural Institute Osijek
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Croatia
  • Agency/Creative City: Art Academy of Split, UMAS
  • Market Region: Europe
  • Project Deliverables: Animation, Art Direction, Brand Guidelines, Brand Identity, Brand Mark, Branding, Copywriting, Creative Direction, Editorial Design, Identity System, Packaging Design
  • Industry: Agriculture
  • Keywords: agriculture, identity design, logo, animation

  • Credits:
    Art Direction: Mauro Cilic Dalmatin

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