About Retech:
A specialized company recycles used smartphones and their accessories, performs the necessary maintenance for faulty devices, updates operating systems, and resells the products. The company focuses on Apple products due to their widespread use in Qatar compared to other brands, and it provides a new two-year warranty.

Undoubtedly, the project is profitable, but it is also service-oriented and aims to protect the environment and reduce the harm caused by electronic waste by minimizing the toxic substances in batteries and device boards. These substances can cause significant damage to the environment, health, and society.

The company will commence operations in Qatar and the Gulf countries, with plans to expand throughout the Middle East and eventually worldwide.

What’s the problem?
The total amount of e-waste generated worldwide in 2021 is more than the Great Wall of China.
Our old devices are creating a mountain of e-waste. And it’s getting a lot bigger..!
According to experts, E-waste is reaching record levels because consumers still forget to recycle, and it’s terrible news for the environment.
The total amount of e-waste generated worldwide this year (2021) is estimated to reach a record 57.4 million tonnes, more than the weight of the heaviest artificial object on Earth, the Great Wall of China.
This mountain of waste electronic and electrical equipment (WEEE) is only set to get bigger. According to a new report published by the international organization, the WEEE Forum, e-waste is on course to increase by up to 4% every year to reach 74 million tonnes by 2030.

Inspiration:
The brand combines in its logo the initial letter of the company’s name and its specialization in the technical field, with its distinctive feature being recycling and reusing, in addition to its focus on Apple products.