LoveGunn – TVR – Brand Refresh
“Resurrected, repatriated and now re-positioned, LoveGunn have taken TVR on a branding journey to rediscover the spirit of driving and capture what it means to get behind the wheel of one of these outrageous and charismatic sports cars.With the new Griffith car being revealed at the 2017 Goodwood Revival, TVR needed a consistent brand narrative to align the business and creative direction as well as a refreshed look and feel having been out the game for over 10 years.Through a series of strategic and brand workshops the brand truth was found; TVR isn’t a car, it’s an idea, a purist’s manifesto of what driving should be.LoveGunn pushed this idea to its extremes and created an immersive brand world, inspired by the raw and expressive British counter-culture movements of Brutalism and Punk. A juxtaposed approach to other sports car brands, who feature polished cars driving along sea view vistas by equally polished gentlemen.The new brand is bold, loud, rebellious and unapologetic.”
CREDIT
- Agency/Creative: LoveGunn
- Article Title: Resurrecting a British Motoring Icon TVR on a Branding Journey to Rediscover the Spirit of Driving
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Industry: Manufacturing
