Re’Odor is a perfume company that produces original perfumes from different flower combinations. The company produces both its own fragrances and individual products by customer order. Custom fragrances are often timed to a specific event, which the client tries to keep in his memory for a long time. The target audience is young people with average and above average income, 20-35 years old, fond of creativity, socially active, often traveling and loving all kinds of holidays, events, parties, about which they want to keep warm memories.
When developing the identity, the task was set to tell about the multi-component and complex flavors that the company produces. Since the fragrance is a complex and multicomponent structure that a person can and should choose for himself to emphasize his individuality or the individuality of the moment he lives at the moment of feeling the fragrance, it was decided to use a literal visualization of the parts of the fragrance through the individual parts of its packaging. A broken bottle is a metaphor for memories bursting out and at the same time a metaphor for the multicomponent composition of the product. The silhouettes of the bottles and the color scheme with a slight gradient refer us to the tenderness inherent in pleasant smells, and fragments of fragments create contrast and a certain audacity inherent in human memories.
The typographic solution resembles fragments of phrases and memories, which are usually not structured and often unrelated. That is why texts and phrases are scattered on the surface of branded media, following the movement from the broken bottle.