Argus is an intelligence and technology company that extracts insights from internet data, contributing to decision making and scientific research. The main challenge of the project was to create an identity capable of transmitting the transformative power of data usage. Decisions by entrepreneurs or investors always depend on the quantity and quality of data that are at their disposal. Argus Analytica builds this bridge, reducing uncertainties and maximizing decision-making power, bringing brands and people closer to their goals.
Through the use of modern computational and statistical tools, languages and the formulation of the right questions, it translates data and information for better communication and knowledge generation, guiding decisions and clarifying scenarios. Some aspects and perceptions desired in the project were: to transmit modernity, competence, power of transformation, to be dynamic, innovative and accessible.
The logo symbol, the basis of the entire visual identity system, is a synthesis of 3 elements of the brand universe: A from Argus, The character “”, which is related to the universe of Data and Information. The horizontal bar, transversal to it, (like a funnel) that symbolises the transformation of data into information, intelligence, knowledge, strategies, actions and results.
These graphic elements were explored to enrich and standardize all brand communication in order to make it attractive, appropriate and facilitating.
The project included, in addition to the logo design, the definition of typographies and their hierarchies, color palette, graphics design and application of the system at points of contact such as: business cards, letterheads, envelopes, folders, among other stationery items .
Social media templates were also developed, providing for types of content that will be published by the brand.
The Brand Manual was also created, with guidelines for using the logo and the visual identity system, as well as an institutional presentation with a modular structure, where the customer can make any adjustments and updates in order to direct content and proposals for each customer, partner or event.
- Agency/Creative: Renato AB Studio
- Article Title: Renato AB Studio Creates Visual Identity for Argus Analytica
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Strategy, Graphic Design, Identity System, Research
- Industry: Information
- Keywords: logo, brand, brand identity, visual identity, technology, intelligence, data, blue