Ever been to a park or a backyard barbecue and wished you had some music to go with your favourite beer? Red Truck Beer Company has you covered. To promote their summer Truck Stop Concert Series, the brewery partnered with creative agency Will and MET Printers to launch a limited edition eight-pack beer box that works as a fully-functioning boombox.

“Music has always been an important part of Red Truck’s DNA,” said Red Truck founder Mark James. “People love beer and people love music, so we’re always looking for new ways to bring those two passions together. When we heard the Red Truck Boombox concept, we knew it was a perfect way to get people talking about the concert series.”

To create the Boombox, Will worked closely with the cardboard engineers and print specialists at MET Printers to design, prototype and test a box that could hold beers and also function as a passive amplifier, which is a fancy way of saying, it makes the music from a phone speaker louder without any electronic components.

“For us, the way the piece sounded was just as important as the craft of its design,” said Will Chief Creative Officer Nick Richards. “We spent a lot of time working and re-working the amplifier until we got it sounding just right.”

The Boombox is built with a phone slot in the middle that leads to a central compartment that directs and amplifies the sound from the phone’s speaker to make it perfect for an afternoon at the beach or an impromptu park hangout with friends.

“It was a big challenge,” said MET Executive Vice President Bob Faulkner. “We love working on things that haven’t been done before and finding ways to bring them to life. It’s the reason we all got into this business and is one of the things that sets MET apart from other printers.”

The initiative is being promoted through a contest that gives beer and music fans a chance to win a limited edition Red Truck Boombox prize pack, which includes the Boombox and a pair of tickets to the Truck Stop Concert Series. The contest runs from July 31 to August 7. People can visit @redtruckbeer on Instagram to enter or buy tickets at truckstopconcertseries.com.