The K. A. Timiryazev Biological Museum is one of the oldest science and education museums in Moscow, dedicated to the field of biology. It holds one of the largest collections of natural science exhibits in Russia.

The museum is located in a 19th-century mansion that once housed the Museum of Russian Antiquities, founded by Pyotr Ivanovich Shchukin. Designed in the Old Russian architectural style, the building holds significant historical value. Before its closure in 1917, Shchukin’s museum was an important center of Russian cultural life.

At the heart of the rebranding concept lies the idea of nature as a treasure. Each exhibit is treated as a unique biological jewel. The visual language is based on kaleidoscopic compositions that resemble intricate pieces of jewelry. This graphic approach emphasizes the diversity and delicate beauty of biological forms.

The identity highlights the collection as a system of knowledge. Visual principles such as repetition, modularity, and cataloging reference scientific classification and the research-based approach of the museum. This design strategy makes complex biological content more accessible and visually engaging to a broad audience.

The historical context of the building is also reflected in the details — the ancient Russian tiles on the facade of the Shchukin mansion echo kaleidoscopic compositions, combining the museum’s past and present.

The result of the rebranding is an identity that emphasizes the value of the museum’s collection, its scientific and aesthetic significance, with respect for the historical space and a focus on the contemporary visitor.