Rocket Agency Rebranded

The team gives up SMM services, now Rocket is a full-fledged creative agency.
After changing the format of work in December 2022, when Rocket announced the transition to a new stage of its development as a professional marketing agency, now the team is abandoning one of the directions. The creatives have announced a rebranding that will no longer include SMM services, cementing their transition into a full-service creative agency.

The past rebranding no longer met our current requirements. This year we have decided to fully reclassify ourselves as a creative agency, focusing on advertising campaigns, special projects and another range of creative solutions. The Digital&SMM direction will be provided in a separate agency – “Content” noted the founder of Rocket agency, Rustam Makhamadjanov.

Rebranding for Rocket was prepared by Taboo Branding agency. The team of designers had a task – to get away from the old hooligan theme, in a more solid and concise branding.

Thus, the new character of the agency is now conveyed by the naming, the spelling of which was changed to a font. And italicized letters ET, creates a play on words in Uzbek language, emphasizing the local culture. The new positioning is also reflected in the identity. Prior to the launch of the rebranding process, several teaser videos were published, which generated media interest.

To emphasize this wordplay, we created the slogan “Kashf et – explore”, “Idrok et – perceive”, “Davom et – continue”, “Barpo et – build”, and finally – “Rocket”.