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Rebrand Logo Kafiil FreeLance Service

Rebrand Logo Kafiil FreeLance Service

Kafiil is an online platform for selling freelance services, competitions, and project completion. It is the first-of-its-kind platform that brings together various forms of online services primarily targeted towards Arabic-speaking users.

It believes that it can connect project owners seeking high talents and skills with individuals offering their skills and talents as professional services.

The platform ensures the rights of both parties with utmost precision, in addition to providing daily customer support to resolve all their issues and facilitate their obstacles.

The logical basis for the logo: Considering Kafiil’s role as a platform emphasiSing guarantee, protection, and financial benefits to both parties distinctively, extensive research was conducted to explore key visual symbols representing this concept. This research led to the integration of the US dollar symbol $ with the first letter of the Arabic name ‘K,’ which is written as ‘كـ.’ Furthermore, it positioned the top part of the dollar symbol close to the shape of an arrow to signify their modern aspirations. It retained the lower leg as a simplified shield symbol from the old logo to maintain consistency and integration.

The logo is designed in a bold weight to symbolise strength and genuine trustworthiness. Logo colour:The green coloUr represents trust, security, and growth, which is what they aim to establish in the minds of their partners. They deal with their customers as partners in success, not just transient clients.

The old logo was designed in 2017 but did not resonate well with customers, and it wasn’t easy to use and lacked distinctiveness. This led them to embark on logo development and improvement of their brand experience in 2021.

CREDIT

  • Agency/Creative: Saeed Alrasheed
  • Article Title: Rebrand Logo Kafiil FreeLance Service
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Egypt - Cairo
  • Market Region: Africa, Middle East
  • Project Deliverables: Animation, Brand Design, Brand Guidelines, Brand Identity, Branding, Design, Graphic Design, Logo Design
  • Industry: Professional Services
  • Keywords: logo, Rebrand Logo, Logos, Freelancer

  • Credits:
    Graphic Designer: Saeed Alrasheed

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