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Rebrand, Logo, Idenetity and Packaging Design for Taj Class Cosmetics Store in Oman

Rebrand, Logo, Idenetity and Packaging Design for Taj Class Cosmetics Store in Oman

Taj class with one mission that says (Keeping and caring the Beauty).
Largest Arabic website for beauty products

Tai Class is a passionate beauty brand born with the mission of helping women to find the best Beauty products Online.
The visual identity created for Tai Class is simple and memorable and distinct.
It is centered on two elements a logotype and a symbol.
A solution had to be found in the brand identity. The solution was to focus on the brand’s mission ( Keeping and caring the beauty).

The solution was in front of us at the beginning of time, which is the embodiment of the brand name ( Taj ), which means Arabic (crown), but we needed to deviate from the ordinary and think outside the box.

We began to search and pay attention to the elements of beauty that come to everyone’s mind, especially women. The elements are as follows (coincidence, paper fan, water fountain, rainbow, jewelry, etc.)

And all of these things could be found in the ancient Egyptian queen. She was characterized by beauty, influence, and most importantly, the shape of the crown on her head was the embodiment of the brand.

The logo has been designed with precision and care based on the correct proportions and has been given the correct curves to represent the shape of a crown and most importantly to denote femininity.

The brand is present in Jordan and in the future, it will manufacture its own products, which bear the brand name Taj Class

The packaging was designed in a way that attracts people’s attention and focuses on the brand name (text logo) and typography was used in all designs away from the images in order to keep the focus and attention on the colors, fonts, and brand name as well, and the most important thing is to give that feeling of luxury and beauty

CREDIT

  • Agency/Creative: Rami Ijbara
  • Article Title: Rebrand, Logo, Idenetity and Packaging Design for Taj Class Cosmetics Store in Oman
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Turkey
  • Agency/Creative City: Gaziantep
  • Market Region: Asia, Europe, Middle East
  • Project Deliverables: Advertising, App Design, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Icon Design, Logo Design, Packaging Design, Rebranding, User Experience, User Interaction, Web Design
  • Industry: Fashion
  • Keywords: Branding, Brand, Cosmetics, beautiful, Logo, Packaging, fashion, feminine, selfceare, Identity design, luxury, beauty, Oman, Rebrand, Design, Logotype, perfume, mobile app, user interface, Taj Class, beauty box, online store, beauty store

  • Credits:
    Creative Director: Rami Jbara
    Graphic Designer: Rami Jbara
    User Interface Designer: Laith Aljunaidy
    User experience Designer: Laith Aljunaidy

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