Whyte & Barrie, founded in the market town of Lanark in 1947, are a leading force in the Property Sector in Lanarkshire and Central Scotland. A highly respected firm of Chartered Surveyors, Commercial Agents and Home Report Specialists. They are a founding member of First Surveyors Scotland who have unrivalled national coverage.
An identity system designed to replace their previous lion brand marque which was often confused with the RICS logo. Tradition was important without feeling old fashioned. A brief of trust worthy and appealing was achieved with a crown monogram and architectural papers from Gmund Papers.
CREDIT
- Agency/Creative: KR Design
- Article Title: Rebrand for Highly Respected Chartered Accountants
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Branding, Graphic Design, Identity System, Rebranding
- Industry: Real Estate
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
