Reboot Tech Café, located in the city of Rio de Janeiro, is a Café Bar with the proposal to offer much more than quality drinks and fast meals. Due to the market without much differentiation in the city, the bar seeks to offer its audience a new experience, adding to its services and products cutting edge technology and innovation within the coffee market in your region, both in the way of serving and also in the preparation of its coffees.
In its beginning, the brand has as main objective to offer high-quality coffees of various styles, bringing to the public a new experience in the Rio de Janeiro market, and in the future, the brand intends to have its own line of products such as coffee makers, grinders, coffee roasting machines, etc. All with the highest technology and quality in design that the coffee industry can offer today.
The company is focused on being a stopover for qualified customers and in privileged locations in the city of Rio de Janeiro who are going to work or for those who want to consume quality coffee with agility due to the busy times we live in. The project will start with just one commercial unit and the idea over time is that the brand will be in various parts of the city in a franchise model.
The project for Reboot started from naming to the finalization of visual identity materials. The idea of representing the essence of the brand and also giving the idea of the effect of coffee on our body was the “switch button”, which is now present in people’s daily lives on their smartphones and on the internet. This button refers to activating something, restarting, which also refers to the effect of coffee, which is to reactivate the person and stimulate the resumption of activity.
Thus, a young brand was born and connected with its target audience, in this case, young people and young adults who are starting their careers at work and/or at university, who seek agile and quality products and services with a concept that speaks to their needs.
- Agency/Creative: Felipe Holman
- Article Title: Reboot Tech Cafe Brand Identity Designed by Felipe Holman
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Packaging Design
- Industry: Food/Beverage
- Keywords: cafe, coffee, branding, visual identity, coffee bar, reboot, brand design