Thao Nguyen is a Vietnam coffee brand, who works with traditional high quality and organic products. The main task of design package was to create a modern and bright visual identity for product. Packaging design and illustration were inspired by mountain landscapes with coffee plantations and red fruits of coffee. Fresh design will stand out from the competition. For logo I developed shapes that convey the bends of these mountainous landforms of Vietnam and rows of coffee.
CREDIT
- Agency/Creative: Morgan Phoont
- Article Title: Morgan Phoont Creates New Packaging Design For Thao Nguyen Vietnam Coffee Brand
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Illustration, Packaging Design
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
