Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Lovely. So…
The craft beer category is awash with activist brands, who talk a good game but fail to live up to the hype. Really Good Beer Society breaks the mould by actually doing what it says on the tin – brewing great beers that give back (with a B corp certification to prove it). And with a strategic focus on high end bars and hotels, our design also needed to feel at home in a world of cocktails and canapés. How do you create a brand with both purpose and poise?
We started by clarifying and crafting the brand personality born from their actions – A joyful optimist. Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution – an endlessly revolving wheel of colour and typography. Through applications that deliver expressiveness through idiosyncratic precision and lively geometry RGBS cuts through the chaotic world of craft beer.
- Agency/Creative: Derek&Eric
- Article Title: Really Good Beer Society Ranged Designed by Derek&Eric
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
Managing Partner: Jon Gibbs