Pure:est is the new Swedish high-tech car care brand that offers the very latest and most effective products for care and maintenance of car paint, trucks, motorcycles and such. The products are 100% manufactured and developed in Sweden, and the formulas have been developed over 3 years. The brand launched in 2019 and the product line includes all related to car washing such as shampoo, wheel cleaner, interior cleaner, paint protection, tar remover, accessories etc.

The company has already established a solid customer group and is now working on an international establishment, primarily in EU and United States.

They came to J.design during end of 2020 and was in need of a full rebranding to match the quality of the products, as well as the high ambitions with the brand.
A full new Strategy and rebranding with a new logo & symbol, corporate identity and packaging concept was made during end 2020 – beginning 2021.

The vision was to create a modern identity that stands out in the otherwise pretty dull industry. Adding attraction to the products was important. But also to have a clean and dynamic identity that communicate and builds further on the name Pure:est, basically meaning as clean as possible. Pure to heart, hazzle-free products, pure in the communication.

A symbol visualising the letter P for Pure:est but also the spray cap used on the products became the foundation of the CI, but also a unique font, an animated graphical pattern (of water) and more builds and sets the tone in the communication.

Now the new Identity has been launched with great interest, and has already been accepted by mayor retail dealers.