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RayFond – Ray of Light Brand Redesign

RayFond – Ray of Light Brand Redesign

The Rey Foundation has been systematically helping homeless animals for many years – finding new owners, teaching pet owners how to live with a new pet, helping with the treatment of animals in shelters and many other projects related to helping animals in need.
The main mission of the foundation is to do everything so that there are no homeless and unhappy animals in the country. Therefore, it is important for the fund’s employees not only to feed the animal, but to make sure that it feels good, that it is surrounded by loving and attentive people, because the quality of its life and well-being depend on it.

An important quality for the fund’s employees is empathy, attention to the condition of another person or animal. The happiness of others energizes the staff of the Rei Foundation to do their job even better!
The highest point of the fund’s success is health, good mood and happy eyes of an animal looking at its owner.

When an animal has a loving person and a home, it glows with happiness. An animal at home is like a ray of sunshine that warms everyone with its warmth.
We want to remind everyone how important it is for every animal to have a home and a loving person. There is a double benefit in this – the animal is happy when it is loved, and it makes its owner happy too.
We get two creatures glowing with joy – two more than it was!

The Ray Foundation is working to ensure that the sunshine of happiness is in every home in our cold country, so that everyone finds warmth and understanding.

The Ray Foundation is working to ensure that the sunshine of happiness is in every home in our cold country, so that everyone finds warmth and understanding.

CREDIT

  • Agency/Creative: Ohmybrand
  • Article Title: RayFond – Ray of Light Brand Redesign
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russian Federation
  • Agency/Creative City: Moscow
  • Project Deliverables: Brand Identity
  • Industry: Non-Profit
  • Keywords: WBDS Agency Design Awards 2022/23

  • Credits:
    Creative director: Nadie Parshina
    Strategist: Vadim Bogdan

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