Faze Design Studio, a renowned creative agency, had the distinct privilege of being commissioned for a transformative undertaking: the complete redesign of both branding and labeling for the esteemed Raven Brewing, hailing from the picturesque island of Leros. The primary objective of this creative endeavour was to usher the brand into a new era by imbuing its label with a fresh, contemporary, and undeniably captivating aesthetic. This endeavour was driven by the desire to entice consumers away from the well-trodden paths of traditional choices and, simultaneously, to strategically position the product within an even broader spectrum of sales channels.

In the particular case of their flagship offering, the Genesis Pale Ale, Faze Design Studio embarked on a journey of inspiration that drew from the sun-kissed landscapes of Leros, the veritable essence of the beer’s ingredients, and the profound symbolism encapsulated within the “Genesis” narrative found in the Bible. This amalgamation of influences culminated in a remarkable transformation of the Genesis Pale Ale label, resulting in a visual identity that exudes a sense of lightness, an unmistakable aura of summertime, and an irresistible invitation for beer connoisseurs to embark on a journey of discovery through this truly distinctive brew.

The distribution of this newly reimagined Genesis Pale Ale is strategically orchestrated, extending its reach across the enchanting Dodecanese Islands, the vibrant cityscape of Athens, and the lively streets of Thessaloniki. This beer, now adorned with its enticing new look, can be found gracing the shelves and menus of carefully curated establishments, including select bars, inviting restaurants, well-stocked liquor stores, and the convivial ambiance of taprooms.