Distance and personal space have no place at rave parties.

Rave Culture is a dance experience/music festival concept that transports the visitor to the epicentre of the very essence of a rave party. Essentially, it is an attempt to transform the feeling one gets at such events into visual language and invite the viewer to experience the feelings through graphics.

One of the boldest memories from Rave Parties is always a string of faces that are right up in one’s space, always moving, never stopping. The curious thing is that one usually never sees these people again, and after a number of such nights, strangers start to morph together, forming curious images stripped of their identity, and the memories blend into a single night.

The main characters of the identity – much like the main characters of the parties – are people, constantly on the move, in action, distorted by the lights and their own movement. The original portraits were generated by AI based on certain keywords that are associated with such parties, ex. ‘happy’, ‘smile’, ‘woman’, ‘man’, ‘person’, etc. Then, through a series of experimentations, distorted through a scanner and digital software to mimic the memories left from the parties.

The visual language is bold and emotional, messy and multilayered, filled with complex imagery, and overall resembles a chaotic moment frozen in time. The identity takes the form of posters, merchandise (hoodies, t-shirts, stickers in form of distorted faces), flyers with artists, and social media imagery.