Rancho Quito is a modern and unique serif font. This handcrafted typeface is designed to be utilitarian and work anywhere from a block of body text, down to headlines and logos. Rigorous and well-designed approach to the typeface development allows you to customize it for a project mood. Rancho Quito will draw attention to any project. The font is perfect for logo design, branding design, label and packaging design, advertising posters and video clips.
Gentle and smart temper goes hand in hand with confidence and perseverance – there is only one way to describe the nature of Rancho Quito font. The typeface style is inspired by love for Mexican and Southwestern cultures. The bright scorching sun; soft and merciless sand; thick and hot air, rising above desert landscape; the tumbleweed, escaping the sun heat…the beauty and the greatest mystery of nature, that will never be solved, but are always an inspiration. Elegance and simplicity of the font hide in ligatures, highlighting the individuality of Rancho Quito.
This complex and time-consuming process of typeface creation has borne fruit, because many efforts have been made, from the idea to its realization is a long way, step by step. Each font shape was carefully hand-drawn. And only after the form became apparent and style aligned, it was possible to start the next phase – the construction of letters in a digital form. And when 194 amazing symbols finally were finished, then came the turn of kerning and spacing. Leaving behind all the stages of the developing and formation, Rancho Quito was ready to shine at full strength.
The typeface contains a full set of uppers and lowers, including numbers and basic punctuation, as well as set of the elegant ligatures. Being recognizable, bright and unique, having original execution the Rancho Quito font becomes a center of attraction. Remarkable versatility and harmonicity inherent in this typeface, helps to understand more deeply the atmosphere, where traditional and modern views on font design meet.
- Agency/Creative: Hamster and Hammer
- Article Title: Rancho Quito Font
- Organisation/Entity: Agency
- Project Type: Typography
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Minsk
- Market Region: Global
- Project Deliverables: Design, Digital Art, Illustration, Logo Design, Type Design, Typography
- Industry: Non-Profit
- Keywords: WBDS Agency Design Awards 2022/23
Designer: Alesia Kutsian
Designer: Aliaksei Hvozdzeu