Raising Awareness About Digital Gender Violence

Expressions such as “Love Bombing,” “Gaslighting,” and “Ghosting” have become increasingly popular in both physical and digital environments. Talking about the way we interact has led people to use new terms to understand and support themselves without fear of judgment.

However, despite the progress made in the area, digital gender violence continues to persist, especially among teenagers who have not received proper education on the subject which increases the risks and dangers associated with the misuse of digital environments, which can include harassment and abuse.

Digital gender violence is a persistent problem, especially among teenagers who haven’t received proper education on the subject. Madrid’s City Council created a campaign around Valentine’s Day to raise awareness among young people about abusive behaviours in digital environments.

Using the “red flags” trend, the campaign encouraged teenagers to recognise their own warning signs and free victims of any fault. Through direct text messages, the campaign established a link with young people to detect and prevent abuse scenarios in digital environments.

Our goal was to raise awareness among teens so that they could identify these behaviours and set limits, ceasing to justify situations that are commonly normalized because they are not recognized as explicit violence.
Through the use of direct text messages, we established a link with young people to detect and prevent abuse scenarios in digital environments.