Ragyu is a contemporary and new generation outlook on a butcher brand, focusing on gourmet meat cuts, with innovative ways of selling and establishing a community of customers and providing them with a premium experience of buying meat online and offline.
The client approached us with an idea of a new-generation butcher and requested our guide to achieve their dream. We provided a complete branding design and strategy service from A to Z, from naming to logo design, strategy to branding guideline, pattern to packagings, labels to stickers, branded illustrations to animations, uniforms to product tags. As a result, we created a contemporary and new-gen butcher brand located in Turkey. We can proudly say that it’s the first of its kind in the world!
Ragyu kasap+ (kasap means butcher in Turkish) stores provide a kitchen-like experience to its customer. Their experienced and well-trained team guides the customer with full pre-cooking expertise by offering recipes and ready-to-cook kits. It creates a unique feeling on the customer that they enter a kitchen of a gourmet restaurant rather than an ordinary butcher.
The idea was to create an eye-catchy packaging and label concept with a contemporary look and feel. A concept that it should get the people’s attention immediately, wherever they see it. We want to use all the single elements of packaging and labels as a strong marketing tool to make the brand recognized on the shelves and minds.
We design a multi-functional label system, bags, matches as business cards, and branded sticker sets. Plus, we designed a minimal and modern diamond pattern to use as wrapping paper.
- Agency/Creative: vve.design
- Article Title: Ragyu the Reinvention of Butchery –– Contemporary Butcher Shop Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe, Middle East
- Project Deliverables: 3D Modelling, Animation, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Digital Art, GIF Animation, Graphic Design, Illustration, Label Design, Logo Design, Motion Graphics, Packaging Design, Packaging Guidelines, Pattern Design, Poster Design, Type Design, Typography
- Industry: Food/Beverage
- Keywords: Butcher, Store, Contemporary, Blue, Meat, Shop, Food, Premium, Digital, New generation, culture, kitchen
Creative Director: Çağıl Aygen
Visual Designer: Sam Gauri
Associate Designer: Lal Batman
Product Execution: Nikolai Rizo