Raffles Residences Diriyah is a residential project that seamlessly blends the sophistication of the Raffles brand with the cultural richness of Saudi Arabia. With the aim of uniting the roots of both worlds, we have developed a visual system that reinterprets Saudi Arabia’s ancient aesthetic codes from a contemporary perspective.
In a location steeped in history and tradition, Raffles Residences Diriyah emerges as a benchmark of luxury and sophistication, integrating the essence of the Raffles brand into the heart of Diriyah, the birthplace of the Kingdom of Saudi Arabia. This exclusive residential development is part of an ambitious project that transforms the city into a global destination, where cultural heritage, modern luxury, and sustainability converge to redefine the concept of high-end hospitality.
Since its founding in 1887, Raffles has been synonymous with exclusivity and refinement. Its philosophy is rooted in respectful integration into each destination, paying homage to local cultures while maintaining its unmistakable hallmark of timeless luxury. In Diriyah, this tradition comes to life through a visual narrative designed to capture the essence of this unique residential project and its fascinating setting, where the contemporary and the traditional inspire each other. The result is a visual expression that reflects the richness of Saudi architectural heritage, reinterpreted through a sophisticated and modern lens.

A Dialogue Between Two Worlds
To reflect the fusion of Saudi heritage and the Raffles spirit, the visual identity of Raffles Residences Diriyah has been developed around the concept of a “flexible canvas,” a metaphor expressing the interconnectedness of tradition and modernity. This visual system is inspired by the iconic facade of the Raffles Hotel in Singapore, reinterpreting Saudi aesthetic codes from a contemporary perspective while drawing inspiration from the ornamental motifs of Najdi architecture—seen in the doors of traditional homes in the region, which symbolize history and craftsmanship.
This approach not only pays tribute to local identity but also establishes a visual dialogue between past and future, reinforcing Raffles’ presence in this exceptional setting. The intention behind this concept is clear: to unite the roots of both worlds, creating an identity that reflects the luxury and exclusivity of Raffles while honoring the history and artistry of Diriyah.

A Unique Sensory Universe
The visual identity of Raffles Residences Diriyah has been designed to convey an experience that transcends aesthetics, immersing those who encounter it in a universe where color, texture, and materials interact with culture and luxury. Every detail has been meticulously crafted to evoke the essence of Diriyah, merging tradition and modernity into a proposition that stimulates the senses and reinforces the project’s exclusive character.

The color system, a cornerstone of the design, evokes the natural and architectural elements of the region: the vibrant green of Wadi Hanifa, the deep blue of the boundless skies, the warm orange of Najdi clay, and the gold that represents the historic brilliance of the city. These colors harmoniously intertwine to bring the evocative visual identity to life.

As a fundamental element of Raffles Residences Diriyah’s visual identity, we have reinterpreted Najdi art, exploring new forms of expression. Drawing from its geometric patterns and rich color palette, we have created a series of illustrations that deconstruct traditional motifs, transforming them into modern compositions while preserving Saudi cultural essence.
These illustrations form the backbone of the project’s visual narrative and have been materialized into a limited series of screen prints, conceived as exclusive art pieces. Each print, meticulously crafted with high-quality techniques and materials, reinforces the connection between Diriyah’s artistic legacy and the sophistication of Raffles.

Additionally, the design proposal extends beyond the visual realm to create an emotional connection through carefully selected materials. From packaging to editorial pieces and stationery, each element has been conceived to reflect the essence of Raffles Residences Diriyah, adding a level of detail and exclusivity that elevates the project’s identity.
This project not only pays homage to Saudi Arabia’s cultural heritage but also reaffirms Raffles’ vision as a global benchmark of timeless luxury.