Fifth quarter (in Italian, “quinto quarto”) is one of the most interesting and curious dishes in Roman tradition. Originally, it was a humble recipe made with the leftover parts of the beef that were thrown away, until it was rediscovered by modern cuisine, now becoming a trendy dish even among young people, offered as a delicacy in both typical trattorias and high-end restaurants.
To pay tribute to this dish, the Fioretti Brera winery has chosen to give its name to a unique and extraordinary Rosso Conero DOCG wine, typical of the area of Monte Conero, which stands between the Adriatic Sea and the inland hills, in the central-eastern part of Italy.
In the subject of the label, the two words (fifth quarter) are depicted with the numbers 5 and 4, reminiscent of Suprematism, an artistic movement created by the painter Kazimir Malevich, a part of the broader phenomenon of Soviet avant-gardes active in the early decades of the 20th century.
Suprematism embodied the artist’s freedom from the constraint of representing reality in order to achieve an essential, supreme expression of vision through extreme geometric simplification, which thus became a premise for a new abstract art.
All the shapes were painted with tempera colors and subsequently photographed, creating an intersection that reproduces the lettering with the name of the wine. The label was printed on hammered barriered adhesive paper to simulate a canvas on which to paint a work of art, in a fusion of food, wine, and culture.