Biscuits to play with
With more than 30 years of experience, the Biskids mission is to take the best from nature in a responsible way to bake honest, healthy, and delicious organic biscuits for toddlers and babies. Using only EU certified organic ingredients, no palm oil or artificial additives, these biscuits which are rich in fibre and nutritional benefits, were ripe for a refreshing make-over. Due to a dated look & feel and a business objective to drive the brand further, the time was right to breathe new life into Biskids and reconnect with the modern mothers and kids of today.
The branding specifically was totally reimagined to better convey the brands’ positivity and natural vitality. We also decided that the way to mothers’ hearts was through the happiness of their children and brought this to life through the creation of a playful range of cute little Biskids animals, each integrated with the biscuit story and joyfully bringing a smile to little faces. Additional to this cuddly collection of cute characters we made sure the benefit communication clearly brought home the brands reason-to-believe and guided mums clearly to the right product for their child.
About the producer of the Biskids:
With more than 30 years of experience, our mission is still the same: we take the best from nature in a responsible way to bake honest, healthy and delicious organic biscuits for toddlers and babies. Belkorn exclusively uses certified organic ingredients with the EU organic label as a guarantee. Toddlers love our tasty BISKids biscuits. And mums do too… Belkorn’s BISkids biscuits have a pure and delightful taste, and are free from preservatives, artificial flavouring and colouring. By using unrefined ingredients, Belkorn’s BISkids are rich in fibres and minerals, and all the important nutritional elements are retained. Furthermore, Belkorn only uses plant-based margarine without palm oil, and BISkids biscuits are fully vegetarian. To sum up, our kids’ biscuits are healthy, delicious and delightful for your kids.
- Agency/Creative: Quatre Mains
- Article Title: Quatre Mains Packaging Design Helps Smart Kids to Choose Biskids
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Belgium
- Agency/Creative City: Station Donk
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Packaging Design, Branding, Food Styling, Food Photography, Illustration,
Creative farmer: Patrick De Grande