Adventures for Little Foodies! Many brand stories begin with a consumer dilemma. As many parents will tell you, getting their little loved ones to experience new tastes and textures can be quite a challenge. The sooner you start the better, however a child’s delicate palette can be sensitive to taste sensations and parents are often discouraged to help their child try something new.
Our approach to the packaging identity was simple. Each product had a story to be told and a journey to be explored. Supporting the travel tag inspired branding and product info, we illustrated each design with delightful characters and invite consumers to travel around the pack, following a recipe trail of discovery. Product family diversity is balanced with branding unity, working together to provide a brand building platform that makes a real consumer connection and helps bring our clients dream to life.
“Every bite is a memory and the most powerful memories are the first ones.”
CREDIT
- Agency/Creative: Quatre Mains
- Article Title: Quatre Mains Creates Packaging Design for Little Foodies
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Illustration, Packaging Design, Photography, Research, Tone of Voice
- Format: Bag, Bottle, Can, Flow-Pack, Jar, Pot, Pouch, Sleeve, Tin, Wrap
- Substrate: Glass, Glass Bottle, Glass Jar, Metal, Pulp Carton
