Deliciously guilt free enjoyment.

Activa biscuits from Belkorn are low sugar biscuits for anyone looking to balance their sweetness intake without compromising on taste. These wholesome biscuits, based on natural sweeteners, rich in fibres and minerals and free from other artificial stuff were in need of an inspiring make-over. Feeling and looking a touch dated, we were asked to totally refresh the packaging identity with a vision to boost appetite appeal and an optimistic feeling of natural, healthy vitality.

From branding to product photography and pack layout, we looked to dramatically increase a feeling of modernity and nutritional goodness. Vertically balanced and centrally placed, the new product photography on a crisp white background guides us through the design and places the refined branding at its core. Curved into a positive smile the new branding also plays typographically with its letters in order to further convey the low-calorie lightness of the product.

Combined with fresh colour coding and clear benefit communication, this revitalised Activa visual identity brings a ray of sunlight back into the brand and showcases the biscuits in all their natural glory. About Belkorn: Creating and baking healthy and organic biscuits is in our nature and is our passion. In the 1980s, Belkorn’s BISkids were the first organic kids’ and babies’ biscuits in Europe. Today, Belkorn is still a trendsetter in the development of kids’ and babies’ biscuits with unrefined and fibre-rich ingredients or fruit juices. We closely monitor new ingredient developments, and changes in consumer habits and needs. We talk directly to our customers locally and abroad to keep up-to-date about trends. We regularly introduce new varieties to our range.

Feeling good, looking even better.