Secret family recipe, Belgian Classic: Taking a trip down to memory lane with this creamy Belgian classic! Launched in the 1960’s by the 3rd generation of Filliers distillers, their family’s secret advokaat recipe had remained almost unchanged, much like the packaging design itself.
Despite its old fashioned perception, Advokaat remains a strong member of the Filliers product portfolio whose design was required to match the premium trusted quality of the rest of their range. In 2017 Filliers Advokaat was recognized as a certified regional product, high time to give this unique classic the charisma it deserves.
CREDIT
- Agency/Creative: Quatre Mains
- Article Title: Quatre Mains Creates A Total Make-Over for Filliers
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Packaging Design, Product Architecture, Rebranding, Tone of Voice
- Format: Jar
- Substrate: Glass Jar
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